Sony Mobile CEO Kunimasa Suzuki teased audiences at the end of the CES 2014 press conference by giving them a brief introduction to the Core SmartBand. Calling it the ‘…tiniest gadget Sony has ever made…’ Suzuki unveiled the product, which is said to be a simpler version of the Sony SmartWatch. Already being talked about as the ‘life-tracker’, he revealed how it will not only record movement, but also how long the wearer sleeps, the music they listen to and the friends they are most often in contact with, amongst other things. Although the Core can be worn on the wrist in a SmartBand, it can also be worn in other wearable fabric, making it easy to transport and carry at all times. Suzuki also hinted that Sony is working with other manufacturers to discuss the possibility of creating a range of accessories to pair with the Core.
Sony Mobile CEO Kunimasa Suzuki
The product is able to connect to the consumer’s phone using Bluetooth and then displays the data collected via an app known as LifeLog. If the connection between the phone and the Core is lost, the latter will continue to record data within a given radius. Plans for the LifeLog app have not yet been finalised. Suzuki was deliberately vague in his details about the product, with the intention of intriguing his audience ahead of the launch of the SmartBand this spring.
Sony Set to Launch Core SmartBand by Spring
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