in 2014 has revolutionised the rules of business and technology starting from 1976. Today, Apple is a symbol of quality, innovation and distinction. Apple in 2014 became the first company to be valued at $700bn (£446bn). Trading its shares at nearly 1% to $119.75, giving it a market capitalisation of $701.7bn. This is higher than the GDP of all but the top 19 countries in the world. Forbes rates it first in the world’s most valuable brands.
Following its trend of amazing innovations and state-of-art techniques, Apple made many valuable contributions to the electronics industry in 2014.
Apple in 2014 launched iPhone 6 Plus and iPhone 6, the largest advancements in the iPhone history. With dazzling 4.7-inch and 5.5-inch Retina HD displays, packed with novel technology in an innovative dramatically thin and seamless design. The new iPhones characterise a precision unibody enclosure of anodised aluminium that matches seamlessly with the shaped glass of the display, resulting in a completely smooth and continuous surface. iPhone 6 and iPhone 6 Plus are designed to be thin and fast with a spacious screen and the smoothest payment system ever seen. Also, the battery backup is amazing. The iPhone 6 is a phone, which was long awaited, and with its introduction, Apple enters the realm of phablets. They are judged as the best overall phones of 2014 by the gadget gurus.
The recent tablets launched by Apple in 2014 are the iPad Air 2 and iPad mini 3, already some of the best tablets of 2014. Just 6.1 mm thin and weighing less than a pound, iPad Air 2 characterizes an enhanced Retina display for improved contrast, more lively colours, and better cameras for capturing best moments of your life. The new iPad Air 2 and iPad mini 3 offers Touch ID, so users can unlock their iPad with just the touch of a finger and make purchases easily and securely within apps using Apple Pay. They are available in gold, silver and space grey colours. Air 2 specifically has delivered excellent performance on various display benchmarks. Its outstanding features like gorgeous display, super thin design, faster A8X chip, sharper camera, best app selection and very long battery life has made it a must buy for the techno savvy youth.
As Apple has made laptops and tablets its focal point, its desktops have become the province of professionals and they have rapidly become extraordinarily powerful machines. The latest innovation in this category is 27-inch iMac with Retina 5K display. It is world’s highest resolution display with an overwhelming 14.7 million pixels. At this incredible resolution, text appears sharper than ever, videos are exceptionally lifelike, and you can see new levels of precision in your snaps. With the recent quad-core processors, high-performance graphics, Fusion Drive and Thunderbolt 2, iMac with Retina 5K display is the most powerful iMac ever made. This extravagant all-in-one iMac desktop is appealing to photo and video professionals or anyone else looking for the best possible screen resolution.
Apple in 2014, finally updated Mac mini with the novel technologies and a new lesser starting price, making Apple’s entry level Mac Computer. It now contains fourth generation Intel Core processors, integrated graphics that are up to 90 per cent faster, 802.11ac Wi-Fi and Thunderbolt 2 and is still the world’s most energy efficient desktop. It is being reviewed as a powerful little computer that’s very flexible for various uses, from general-purpose desktop machine to media server to fully-fledged file server.
Apple in 2014 launched, MacBook Pro with Retina is in many ways a classic follow-up from the Cupertino-based company. Lighter, thinner and faster than the previous generation’s models, it made improvements in key areas while keeping the same pixel-packing display that made the innovation a hit. It is focused on representing better value for money, with each model featuring a 200MHz processor clock speed boost over last year’s refresh for the same cost. It features a stunning high-resolution display; an amazing design just 0.71-inch thin, the latest processors and powerful graphics, and up to nine hours of battery life, delivering unbelievable performance in an incredibly portable design. Apple has also recently lowered the starting price of the non-Retina 13-inch MacBook Pro, a very popular system with Windows switchers, by £100 to £899.
MacBook Air was also updated by Apple in 2014 with faster processors and lower prices, makes it ideal everyday notebook an even better value. Now starting at £749, MacBook Air features powerful processors, fast flash storage, 802.11ac Wi-Fi, up to 12 hours of battery life and Apple’s iLife and iWork apps, giving you everything you need to handle all your work, all day long. Thus the latest MacBook Air keeps the line’s winning formula for an ultra light notebook, just adding a slight bump in speed to keep it fresh. MacBook Air remains one of the best options out there for someone seeking a portable laptop that doesn’t skimp on power.
Apple Watch is the company’s most personal device ever attributing innovative new technologies and a pioneering user interface with a beautiful design that honours the rich belief of precision watchmaking. It introduces an expressly designed and engineered Digital Crown that provides an interesting way to scroll, zoom and navigate. Apple Watch will empower you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces inclusive health and fitness apps that can aid people lead healthier lives. Apple Watch is presented in three different collections- Apple Watch, Apple Watch Sport and Apple Watch Edition. With the launch of the watch, Apple’s clearly aiming this at the fashion market as much as the person who loves to be an early adopter.
With Apple Pay, Apple initiates a new category of service that will alter mobile payments with an easy, secure and private way to pay. Apple Pay works with iPhone 6 and iPhone 6 Plus through a pioneering NFC antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID. It is simple to set up, so millions of users can merely add their credit or debit card on file from their iTunes Store account. Apple Pay will also work with the newly announced products of Apple like Apple Watch, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide.
iOS 8 is the biggest release of Apple since the introduction of the App Store. It delivers a simpler, quicker and more instinctive user experience with new Messages and Photo features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear synopsis of your health and fitness data. It also has iCloud Drive which allows you to store files and access them from anywhere. With more than 4,000 new APIs, iOS 8 allows developers to further customise the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit. The general reception has been good, however the reviewers say that iOS 8 isn’t a facelift like last year’s update, but new messaging features and third-party extensions for keyboards and Touch ID make iPhone and iPad easier to use than ever.
OS X Yosemite is a powerful latest version of OS X redesigned and refined with a new, modern look, powerful apps and astonishing new continuity features that make working across your Mac and iOS devices more fluid than ever. The working is made easier through fantastic features. iCloud Drive is located within the Finder and can store files of any type and Safari has a new sleek design that puts the most vital controls at your fingertips. Mail makes editing and sending attachments easier than ever; Handoff lets you start an activity on one device and pass it to the other; and Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network. It even gives you the ability to make iPhone calls on your Mac. Still the best desktop OS you can get, Yosemite is sleek, beautiful, and brimming with conveniences and new features. It also boasts the most proficient use of screen real estate of any desktop operating system, along with deep social media and Apple ecosystem integration.
Apple in 2014 surprised everyone by acquiring the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, audio software and speakers. As part of the acquirement, Beats co-founders Jimmy Iovine and Dr. Dre will be joining Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of around $2.6 billion and around $400 million that will vest over time. This venture of Apple is being looked with amazement by the entire music industry.
Apple in 2014 introduced its 16GB iPod touch in lively colours equipped with a 5-megapixel-iSight camera for just £159. The entire iPod touch lineup characterizes the 5-megapixel iSight camera with 1080p HD video recording, brilliant 4-inch Retina display, Apple’s A5 chip and FaceTime camera. iPod touch features an ultra-thin and light anodised aluminium design and is available in pink, yellow, silver, blue, space grey and red. It’s distinctive looks and affordability has already made it popular amongst the youth.
Apple in 2014 announced that foremost auto manufacturers are rolling out CarPlay, the smarter, safer and more fun way to use iPhone in the car. CarPlay is basically iOS for your dashboard. By placing the most trendy iPhone functions on a big screen right in the centre of a car’s dashboard, and adding enhanced voice control and interaction through Siri, Apple aims to make using your iPhone while driving an easier and, more significantly, safer affair. CarPlay gives iPhone users an unbelievably instinctive way to make calls, use Maps, listening music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri without distraction. Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp. All aside, however, CarPlay is a game-changing interface that has immense potential to re-invigorate the aftermarket car audio industry.
Apple in 2014 has touched new heights of success. The technological advancement is definitely commendable and is being lauded by the consumers all over the world. Thus, the focus of Apple remains delivering best possible quality accompanied by amazing innovations. Lastly, the silent but remarkable marketing techniques have played their own role in attributing the overall performance of the corporation. Apple in 2014 was doing catch up when its come to smartphone display with the iPhone 6 Plus. We hope the company is geared up for a very competitive 2015.
Apple in 2014