Apple beats Coca-Cola to NO.1 brand in the world
Coca-Cola was the most valuable brand in the world for 13 years according to Interbrand. However this year Apple has taken over the number one spot from Coca-Cola and booted them to third place.
Apple has been rising up the Interbrand list from eighth place in the last two years to first place.
“Tech brands continue to dominate Interbrand’s Best Global Brands report,”the consultancy firm said in a press release, “underscoring the fundamental and invaluable role they play in consumers’ lives.”
The report is proving that technology brands are becoming more important brands. With the likes of Google in second place, fourth IMB, fifth Microsoft, eight Samsung, ninth Intel and fifteenth HP.
Apple beats Coca-Cola to NO.1 brand in the world
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