Twitter, Inc prepares for IPO hires Google Exec
Recently Twitter, Inc hired the Google, Inc advertising executive to lead its retail sector. It is speculated that the company is expanding its workforce in order to expand its business before offering the new services to the public.
Who was hired by Twitter, Inc?
At Google, J.J. Hirschle was in charge of the media and entertainment advertising. But at Twitter he will be working on selling advertising products to retail companies. According to the spokesman for Twitter, Will Stickney, J.J. Hirschle will start on October 28, 2013.
The hiring process was not intended but as Twitter was building up its advertising business by reaching out to the retailers they needed someone experienced to lead the effort. After Facebook, Twitter is one of the leading social networking website on the Internet. Twitter disclosed in S-1 prspectus that it is growing revenue from advertising even though it remains unprofitable.
In order to stay ahead with rest of the competition Twitter is increasing its workforce aggressively. According to Twitter, the company added 300 employees in the third quarter. Increasing its workforce size to 2,300 in total. It is rumored that Twitter is planning to lease a 320,000-square-foot office space adjacent to its San Francisco headquarters.
This isn’t the only time Twitter, Inc hired someone from Google. Matter of fact Twitter hired Shailesh Rao from Google in 2012. Shailesh Rao was in charge of the Google’s display-advertising sales in Asia. It is not clear whether Twitter, Inc will be hiring talents from other companies or not but it is not unusual to see employees from Google to go to Facebook, Facebook to Twitter and swap between these technology giants.
Do you feel Twitter made the right decision by hiring J.J. Hirschle? Since Twitter’s advertising sector is still not profitable do you think going public or utilizing the retail market will help twitter increase its revenues?
Twitter, Inc prepares for IPO hires Google Exec
Well thank you for sharing actually this blog is really cool keep it up..
ReplyDelete